Converse began in 1908 as a rubber shoe company. With the success of the basketball sneaker All Star, it became a lifestyle brand.
For HO 2020, Converse asked me to create a pop-up showroom in their parking lot, to present the new outdoor hiking collection. My concept was to create a mountain top, with snow covered surfaces, pine trees and smoke on the ground. I styled it with fluorescent buckles and other outdoor gear to match the seasonal story.
For F/W 2017, I designed a movable shelf system for the in-house showroom, creating both space for the shoes as well as the seasonal imagery.
For S/S 2017, I restyled the in-house showroom and lounge room at Converse European HQ, taking the same responsibilities.
For S/S 2016, I redesigned the PR showrooms in the Benelux taking into account the exhibition theme from the S/S 2016 season. I was responsible for the complete creative process: from concept, design to production.
CONVERSE | 2015- 2020 | www.converse.com